Fresh 3PL – Non-Asset Truck Brokerage
Fresh 3PL is a dynamic non-asset-based truck brokerage built on the same strong foundation and ownership as Pyra Logistics, an established refrigerated carrier headquartered in Norwalk, Iowa. Leveraging the operational expertise, trusted reputation, and deep industry relationships cultivated through Pyra, Fresh 3PL was created to provide flexible, cost-effective freight solutions that extend well beyond the reach of a traditional asset carrier.
As a brokerage, Fresh 3PL operates with the agility to match shippers with the right carriers at the right time. Unlike asset-based companies limited by the size of their fleet, Fresh 3PL offers shippers access to a vast and vetted network of reliable carrier partners across the country. This means customers benefit from capacity even during peak seasons, optimized routing to reduce costs, and scalable solutions tailored to each shipment. Whether it’s a single truckload, a recurring lane, or surge freight during high-demand periods, Fresh 3PL ensures dependable coverage and seamless service.
The company specializes in refrigerated and perishable freight, reflecting the deep produce and food distribution roots shared with Pyra Logistics and its sister company, Capital City Fruit. However, Fresh 3PL’s carrier network is diverse and capable of handling dry van, flatbed, and specialized freight as well. This versatility allows Fresh 3PL to provide comprehensive brokerage solutions while maintaining a sharp focus on what customers value most—on-time delivery, transparent communication, and competitive pricing.
Fresh 3PL’s approach is guided by the same values that define Pyra Logistics:
Growth, Respect, Integrity, and Teamwork.
These principles shape every relationship, from onboarding trusted carrier partners to collaborating with shippers who need reliable logistics solutions. Customers can trust Fresh 3PL to act as an extension of their own supply chains, managing freight with precision, accountability, and a relentless commitment to service excellence.
Technology also plays a key role in Fresh 3PL’s operations. With modern load management platforms, real-time tracking, and data-driven insights, shippers gain visibility into their freight at every stage of the journey. By blending human expertise with digital tools, Fresh 3PL provides a brokerage experience that is efficient, transparent, and adaptable to the ever-changing logistics landscape.
At its core, Fresh 3PL exists to give shippers options. Backed by the strength and credibility of Pyra Logistics, customers gain the confidence of working with a team that not only understands trucking from the inside out but also has the flexibility to scale capacity through a nationwide carrier base. Whether solving complex routing challenges, reducing transportation costs, or simply providing peace of mind that freight will arrive safely and on time, Fresh 3PL is committed to delivering solutions that move business forward.